
We specialize in helping brands refresh + realign to increase revenue.
The reality is that markets change, buyers evolve, + new competitors pop up overnight. Over time, brands can erode and no longer resonate with your buyers or your market. That’s when it’s time to rebrand and refresh your position with a Brottman Rebrand.

What We Do
Competitor Analysis
Your brand doesn’t isn’t in a vacuum. We analyze your competitive market and run a gap analysis - giving you a birds eye view of the playing field.
Positioning + Differentiation
A great brand stands out. We identify a defensible brand position in the market where you can stand out and resonate with your customers.
Brand Design + Brand Identity
We craft award winning brand design, messaging, and identity to align with your positioning and market, and future growth.
Hierarchy Navigation
Launched additional products, services, and verticals? We help you figure out how it all fits together and how to grow the brand umbrella.
Case Studies
What’s included in a new brand?
Building a brand is a data driven process that results in something we call a brand book. It defines your new positioning, tone of voice, logo, colors, and every other aspect to intentionally communicate to customers. Here’s a look at everything inside:
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Current Brand Discovery
Current Positioning Discovery
Challenges Discovery
Goal Setting
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Market Analysis
Competitor Identification
Gap Analysis
Competitor Analysis
Threat Level Analysis
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Customer Targeting
Brand Position
Value Propositions
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Brand Mission
Brand Vision
Brand Values
Brand Voice
Writing Rules Defined
AI Writing Prompt Guide
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Logo Creation and Rules
Color Palette
Font Selection
Typography Rules
Photography Selection Guide
Iconography Set
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Slide Deck Template (6 Slide Types)
Business Card Template
Social Profile Images and Banners
Social Launch Kit (12 Posts)
Social Post Templates
Press Kit Folder
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Comprehensive Brand Book
Complete library of all assets
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Rollout Strategy
Team Training
Web Design (Add-on)
Video Production (Add-on)
Monthly Design (Add-on)