We specialize in helping brands refresh + realign to increase revenue.

The reality is that markets change, buyers evolve, + new competitors pop up overnight. Over time, brands can erode and no longer resonate with your buyers or your market. That’s when it’s time to rebrand and refresh your position with a Brottman Rebrand.

What We Do

Competitor Analysis

Your brand doesn’t isn’t in a vacuum. We analyze your competitive market and run a gap analysis - giving you a birds eye view of the playing field.

Positioning + Differentiation

A great brand stands out. We identify a defensible brand position in the market where you can stand out and resonate with your customers.

Brand Design + Brand Identity

We craft award winning brand design, messaging, and identity to align with your positioning and market, and future growth.

Hierarchy Navigation

Launched additional products, services, and verticals? We help you figure out how it all fits together and how to grow the brand umbrella.

Case Studies

What’s included in a new brand?

Building a brand is a data driven process that results in something we call a brand book. It defines your new positioning, tone of voice, logo, colors, and every other aspect to intentionally communicate to customers. Here’s a look at everything inside:

  • Current Brand Discovery

    Current Positioning Discovery

    Challenges Discovery

    Goal Setting

  • Market Analysis

    Competitor Identification

    Gap Analysis

    Competitor Analysis

    Threat Level Analysis

  • Customer Targeting

    Brand Position

    Value Propositions

  • Brand Mission

    Brand Vision

    Brand Values

    Brand Voice

    Writing Rules Defined

    AI Writing Prompt Guide

  • Logo Creation and Rules

    Color Palette

    Font Selection

    Typography Rules

    Photography Selection Guide

    Iconography Set

  • Slide Deck Template (6 Slide Types)

    Business Card Template

    Social Profile Images and Banners

    Social Launch Kit (12 Posts)

    Social Post Templates

    Press Kit Folder

  • Comprehensive Brand Book

    Complete library of all assets

  • Rollout Strategy

    Team Training

    Web Design (Add-on)

    Video Production (Add-on)

    Monthly Design (Add-on)